Brand kit
The Next Scale Funded identity
Everything needed to represent the firm correctly: logo files, the colour system, typography, tone of voice and usage rules. Partners and affiliates must follow these guidelines.
Logo
The mark
Three ascending columns — the scaling ladder — crossed by a rising trajectory line and its apex node. It reads as growth, structure and progression at any size.
Mark on ink
Horizontal lockup
On emerald, use an ink container
Primary lockup
Mark + wordmark, SVG
Mark
Full colour, SVG
Mark (mono)
Single colour, SVG
Favicon
32px optimised, SVG
Ad reel
60-second vertical ad
1080×1920 MP4, ready for TikTok, Reels and Shorts. On a phone, tap Save and choose “Save Video” in the share sheet.
Only seeing Bookmark/Copy? You’re in the in-app preview. Open the video in Safari then press and hold it and choose “Save to Photos”.
Ad reel — paid-ads safe
37-second compliant cut
1080×1920 MP4 with the simulated-trading disclosure on screen throughout. No figures, no promo code — use this one for paid TikTok, Reels and Shorts placements.
Only seeing Bookmark/Copy? You’re in the in-app preview. Open the video in Safari then press and hold it and choose “Save to Photos”.
Photo-mode slideshow — TikTok approved format
22-second photo slideshow
Built from the 12 photos TikTok already approved: slow zoom, crossfades, no figures, no trading claims. Save it, then post it as a normal video on TikTok, Reels and Shorts.
Only seeing Bookmark/Copy? You’re in the in-app preview. Open the video in Safari then press and hold it and choose “Save to Photos”.
Partner programme recruitment — ads-safe
25-second partner programme ad
1080×1920 MP4 recruiting affiliates: “Know people who trade?”, 3-step how-it-works, community angle, then an Apply Free CTA pointing at nextscalefunded.com/affiliate. No income claims, no figures, no promo code — built to pass TikTok and Meta review.
Only seeing Bookmark/Copy? You’re in the in-app preview. Open the video in Safari then press and hold it and choose “Save to Photos”.
Affiliate recruitment — organic only
29-second affiliate commission ad
1080×1920 MP4 that sells the commission directly: “Get paid to talk about trading?”, the 10/15/20% tier cards, 60-day tracking and monthly payouts, then a Join Free CTA pointing at nextscalefunded.com/affiliate. Income language — use for organic posts, not paid placements.
Only seeing Bookmark/Copy? You’re in the in-app preview. Open the video in Safari then press and hold it and choose “Save to Photos”.
Brand film — social-safe
20-second brand film + 50% off card
1080×1920 MP4: logo ident, F1 car, ethos, then a 50% OFF / code NEXTSCALE50 card with a “Tap Learn More” prompt. No income claims or trading language — pair it with the Learn More button pointing at nextscalefunded.com.
Only seeing Bookmark/Copy? You’re in the in-app preview. Open the video in Safari then press and hold it and choose “Save to Photos”.
Colour
Palette
A near-black institutional base with a single emerald action colour. Blue is reserved for accents and data; amber and red carry risk meaning only.
Ink
#090e12
Page background
--background
Surface
#11171c
Panels & sections
--surface
Card
#13191f
Cards & popovers
--card
Emerald
#12d98a
Primary / action
--primary
Signal Blue
#3f9fe8
Secondary accent
--secondary
Paper
#f4f5f7
Foreground text
--foreground
Slate
#9fa5ac
Muted text
--muted-foreground
Amber
#f1ab34
Warning states
--warning
Signal Red
#ed4042
Breach / destructive
--destructive
Typography
Two typefaces, three roles
Space Grotesk carries headlines and the wordmark. IBM Plex Sans handles all body copy. IBM Plex Mono is reserved for numbers, prices and rule values.
Display — Space Grotesk
Prove it.
Semibold, tracking -1% to -2%. Headlines and the wordmark only.
Text — IBM Plex Sans
Clear rules, real-time risk monitoring and a payout process traders can audit themselves.
Regular 400 / Medium 500, 1.6 line height.
Data — IBM Plex Mono
$100,000 · 8% · 80/20
Account sizes, targets, drawdown and payout figures.
Usage
Do and don't
Do
- Keep the mark on dark surfaces wherever possible.
- Preserve clear space equal to the height of the tallest column on all sides.
- Use the mono mark when printing in a single ink.
- Pair the wordmark in Space Grotesk Semibold, tracking -1%.
Don't
- Don't recolour the mark outside emerald and signal blue.
- Don't rotate, skew, stretch, or add drop shadows or bevels.
- Don't place the mark on busy photography or low-contrast backgrounds.
- Don't re-typeset the wordmark in another typeface or all caps.
Voice
How we sound
"Prove It. Get Funded. Scale Up." — short, factual sentences. Every claim must be verifiable in the rules or the dashboard.
Precise, never hyped
We quote exact numbers — drawdown percentages, profit splits, payout windows. No “guaranteed”, no “risk-free”, no implied returns.
Rules before rewards
Lead with what a trader must do, then what they earn. Transparency is the product; the payout is the outcome.
Peer, not guru
Speak to professionals as equals. Avoid lifestyle imagery, luxury cues, and motivational filler.
Media, partner or affiliate request that isn't covered here? Ask before publishing.
Contact the brand team